Bought first in the launch transaction, before the voters. 100% of it goes to you: 17,590,164 tokens (1.8% of supply). The launchpad keeps none. If your coin doesn't win, the dev buy comes back to you.
One coin per wallet per ballot. Bond 0.1 SOL: back to you if you win, buys $ONE if you don't. Demo: it comes out of the demo wallet, no real SOL moves.